Privacy Policy

Effective Date: July 4, 2023

OptiMA®, Inc. ("OptiMA," "we," "our," "us") operates the website MyWhiteboards.com ("Website"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our Website.

1. Information We Collect

We collect the following types of information:

Personal Information:

First name and last name
Email address
Phone number
Address (State, Province, ZIP/Postal Code, City)

Automatically Collected Information:

IP address
Browser type and version
Pages visited and time spent
Referring website

Cookies and Tracking Technologies:

We use cookies, Google Tag Manager, Google Analytics, and similar technologies to track user interactions and improve our services. These may collect information about browsing behavior and preferences.

2. How We Use Your Information

We use the information collected for the following purposes:

To provide and improve our Website and services
To process orders and provide customer support
To send marketing communications and transactional emails
To comply with legal obligations
To analyze Website traffic and optimize advertising campaigns
To serve targeted advertisements using Google Ads, Bing Ads, and Facebook Ads
To implement remarketing strategies to serve personalized ads based on past interactions
To ensure security and prevent fraud using Invisible reCAPTCHA
To facilitate payments for products and services through third-party processors

3. How We Share Your Information

We do not sell or rent your personal information. However, we may share it in the following circumstances:

Service Providers: With third-party vendors who assist in Website operations, such as payment processing, shipping, and customer support.
Advertising Partners: With Google Ads, Bing Ads, and Facebook Ads to provide targeted advertisements and measure campaign performance.
Analytics Services: With services like Google Analytics and Google Tag Manager to track and analyze Website usage trends.
Payment Processors: With platforms like PayPal, Stripe, and others to facilitate secure transactions.
Remarketing Services: With platforms such as Google Ads, Facebook, and Bing Ads for behavioral advertising.
Security Services: With services like Invisible reCAPTCHA to prevent fraud and unauthorized access.
Legal Compliance: When required by law or to protect our rights.

4. Your Rights Under GDPR, CCPA, and CPRA

Depending on your location, you may have the following rights:

General Data Protection Regulation (GDPR) (EU/EEA Residents):

Right to access, correct, delete, or restrict processing of your personal data.
Right to data portability and to withdraw consent at any time.
Right to object to automated decision-making and profiling.

California Consumer Privacy Act (CCPA) & California Privacy Rights Act (CPRA) (California Residents):

Right to know what personal information we collect and how we use it.
Right to opt out of the sale or sharing of personal information.
Right to request deletion or correction of personal data.
Right to limit the use of sensitive personal information.

To exercise your rights under GDPR, CCPA, or CPRA, contact us at support@optimacompanies.com or call 866-366-1500. We will verify your identity before processing your request.

5. Data Security

We implement security measures to protect your personal data. However, no transmission over the Internet is completely secure, and we cannot guarantee absolute security.

6. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy policies or content.

7. Children's Privacy

Our Website is not intended for individuals under the age of 13. We do not knowingly collect personal data from children.

8. International Data Transfers

If you are accessing our Website from outside the United States, your information may be transferred to, stored, and processed in the U.S. By using our Website, you consent to this transfer in compliance with applicable data protection laws.